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Tips to Help Your Card & Gift Business Shine

Since 2009 the Card & Gift Network blog has been showcasing a world of greeting cards and gifts. Now in 2020, we’re starting a new chapter, bringing sales and marketing tips, which can help businesses perfect their promotions, reach more people and make more sales. 

Protecting Your Images Online

Information about the greeting cards images and gift images used on this website. The greeting cards images and giftware images on this site are used with the kind permission of the original designers, makers and publishers featured. Each image has been sourced direct...

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Trade Associations

Trade Associations for Card & Gift BusinessesBy Charlotte BiggsTrade associations can be incredibly helpful to businesses big and small. Uniting people across a country or even the world with a common aim or purpose. In the greetings & giftware industry here...

Grow Your Business Online

6 Ways to Grow Your Card & Gift Business OnlineWhat happens when you grow your business online?Choose a Growth Strategy...Learn Frustrated by your lack of knowledge when it comes to all this online stuff? Want to know what people are talking about when they...

Source

Use the Online World to Source New Opportunities for Your Business Find out how sourcing can help your business grow.With no limits, barriers or borders the online world is the best place to source whatever your business needs.Every business utilises sourcing. We look...

Sell

You Can Sell More Online Without Feeling Icky Find out how online selling can help your business grow.Get your happy dance ready because there's quite a few ways you can boost your business by selling online... starting right now!Every business needs sales to survive,...

Research

Online Research Gives You the Knowledge You Need to Grow Find out how online research can boost your business.You don't have to rely on guesswork, online research can help answer your most burning questions.Card & gift businesses big and small can benefit greatly...

Promote

You Can Supercharge Your Marketing Potential with Online Promotion Find out how promoting online can help your business grow.With online promotion, you can unleash your creativity and reach new audiences all over the world. Every business needs to promote, and with...

Networking

Network Your Way to a More Successful Business Find out how networking can help your business grow.It doesn't have to be huge, but your own network can give you the support & wisdom your business needs to succeed.Where would we be without our friends and family?...

Learn

Learning Online Has Never Been Easier (Or More Rewarding) Find out how online learning can help your business grow.Even if you have no clue where to start a little learning can boost your potential to reach more people and sell more stuff.Every business needs to learn...

Recommended Tools

Recommended Tools & Services By Charlotte BiggsA quick but important note on the tools & services chosen  There are lots of online tools and services that I use for marketing & selling online. On this page I'll be sharing the tools I am currently...

Recommended Resources

A Summary of Recommended ResourcesBy Charlotte BiggsHere you'll find a variety of recommended resources to help your greetings & giftware business grow.   I'll be attempting to keep the list regularly updated so keep checking back to find more helpful...

International Trade Shows

International Trade Shows for the Greetings & Giftware IndustryBy Charlotte BiggsTrade Shows in the United States of America Show Dates City or State Country ACC Crafts Show 31st July - 2nd August 2020 San Francisco USA New England Made Giftware & Speciality...

UK & Irish Trade Shows

A Useful List of Trade Shows for the Card & Gift IndustryBy Charlotte BiggsAre you excited to start visiting trade shows? Or a seasoned exhibitor wanting to spread your show game to another country? Then this page is for you... Here you'll find a list of the...

Industry Research

Industry ResearchHere you'll find the latest research reports I've written on how the greetings and giftware industries promote themselves online.The Latest ResearchDid You Know? 76% of card and gift companies have at least one social media account; making it the most...

Industry Magazines

Industry Magazines You Need to KnowBy Charlotte BiggsOn this page you'll find a list of trade magazines for the greetings & giftware industires; as well as magazines which focus on complimentary but distinct industries such as stationery and toys.  These...

Industry Events

Events Important to the Greetings & Giftware IndustryBy Charlotte BiggsThe greetings and giftware industry has some key moments throughout the year that are particularly important for business. Alongside trade shows, these events are when attention on the industry...

Industry Awards

A Quick (But Useful) List of Industry AwardsBy Charlotte BiggsHere you'll find a quick rundown of industry awards for greetings and giftware businesses. Awards are a great way to get your products noticed by the industry and potential buyers. Establishing your place...

5 Things You Can Do this Week to Boost Your Sales for Good

5 Things You Can Do this Week to Boost Your Sales for GoodDo you want more sales? You’re in the right place!Do you want more sales? You’re in the Right Place! There are lots of reasons why you may pay extra attention to your company’s sales. Perhaps you’d like a...

hashtags intro

Let's Talk About Hashtags #HashtagChatHow to Unleash the Power of Hashtags on Social MediaFor the final post in our 'Beginner's Guide to Twitter' series, I wanted to share a few hashtags that can help you promote your business, showcase your products and network with...

3 Reasons Card & Gift Network’s Blog Has To Change

3 Reasons Why Card & Gift Network's Blog has to Change.By Charlotte BiggsThis is tough, but the blog has to change. Here's why...When I first started Card & Gift Network (or Card & Gift Blog as it was at the start) way back in 2009 I had a mission. To help...

How Understanding Mental Triggers Can Boost Your Marketing

How Mental Triggers Equals More SalesBy Charlotte BiggsA Little Knowledge of How People Think Can Improve Your Online Sales  The difficulty with online sales can often be dealing with the unknown. With no face-to-face chats it can be tricky to understand how a...

Simple Copywriting Tips to Help You Sell More

Copywriting Tips to Help Promote & Sell Your BusinessBy Charlotte Biggs You Want the Perfect Words Every Time? Copy That!'Copy' is the written text you use in your brochures, press releases and on your website. Whether you're writing about your company or your...

Why Card & Gift Businesses Close Down

Why Card & Gift Businesses Close Down Common reasons companies close & how to avoid a similar fate...9 times out of 10, if you've found this article you've clicked on a link to find out more about a card or gift business that no longer exists. Maybe you...

Which Social Media Platform is Right for Your Card & Gift Brand?

How to Find the Perfect Social Media Channel for Your Card & Gift BusinessInstagram, Facebook, Twitter or Pinterest? Which Social Media Platform Which Actually Help Your Business Goals? Social media can give a huge boost to businesses, but how do you know which...

Stock Photos That Will Elevate Your Brand

Where to Find Stunning (& Free) Stock Photos the Will Make Your Marketing Pop! These stock photo sites are sure to have buyers lining up at your door. [bctt tweet="In the creative world of cards and gifts you need stock photos that are better than average. "]As...

Instagram for Business

Easy Ways You Can Use Instagram to Boost BusinessMore than Photo Sharing, Instagram has a Variety of Ways to Help Your BusinessFrom an early start as a trendy iOS app, Instagram has morphed into a powerful social media platform. With 300 million active monthly users...

How Card & Gift Retailers Promote Online

How do Card & Gift Retailers Promote Online? Exclusive industry research from Card & Gift Network.Knowing the best practices from across our industry can help us work smarter. In my initial online marketing research report, I looked at the overall picture of...

How Card & Gift Brands Promote Online

Online Marketing Research Exclusive research conducted by Card & Gift Network.Knowing the best practices from across our industry can help us work smarter. To help greetings card and giftware companies promote themselves better online I set about researching how...

How to Choose the Right Growth Strategy for Your Business

How to Choose the Right Growth Strategies for Your BusinessBy Charlotte Biggs If You're Keen to Grow Your Business But Don't Know Where to Start, This is for You.Sometimes getting started on something new can be the hardest step. It feels like that when you’re looking...

How to Get Featured on Blogs

How to Get Featured on Blogs (& Spread the Word About Your Business) By Charlotte Biggs 4 Tips for Getting Your Business on a Blog's Radar Getting featured on blogs is a great way to promote your products and business. While it's usually free, it does take time...

How to Create Brand Images That Sell More

Brand Images that Make Customers Fall in Love with Your Business.By Charlotte BiggsHow to create brand images that stand out from the crowdWith an increasing focus on good photography across marketing and social media channels getting the right brand images for your...

How to Boost Your Success on Black Friday

Making the Most of Black Friday (Even if Your Soul is Bursting With Colour)By Charlotte Biggs See How Black Friday Promotions Can Help Your Business. Many of the card & gift folk I know HATE Black Friday. Loathe it with a passion. And I get why. It oozes a level...

How 500 Card & Gift Companies Are Using Facebook

How 500 Card & Gift Companies are using Facebook Exclusive industry research from Card & Gift Network.Last year I began to research how card and gift companies promote themselves online. My aim was to use the information discovered to help make marketing...

35 business improvements you can make during lockdown

35 Business Improvements You Can Make During the Lockdown By Charlotte Biggs The lockdown may seem daunting but there are still ways you can build your business.It's official. The UK is in lockdown and more businesses must close their doors. It's a bizarre time. I...

Introduction to Blogging

An Introduction to Blogging By Charlotte Biggs This guide is an introduction to the world of blogging. Maybe you've been told you need to create a blog for your business. Perhaps I've told you to create a blog for your business? Chances are if you’ve come to one of my...

Introduction to Email Marketing

An Introduction to Email Marketing   By Charlotte Biggs Let's talk about email marketing. Have you ever wondered about the people who visit your website? All those mysterious “internet people” clicking on things, visiting pages and reading your blog posts? Ever...

These Sales Promotions Can Raise Your Income

Why This Attention Seeking Marketing Method Makes a Difference How Special Promotions Get Buyers Paying Attention Promotions don't always have the best reputation. One too many 'never-ending sofa sales' can make the very idea of promotions seem comical, even tacky....

How Sales Funnels Can Increase Your Sales Income

An Introduction to Using Sales Funnels for Card & Gift Businesses Put the Pots and Pans Down, These Funnels are for Cooking Up Profits! Sales funnels are an integral part of any online business, but many greetings card and giftware businesses don't seem to think...

7 Ways to Promote Your Business Online

7 Simple Ways to Promote Your Card & Gift Business OnlineBy Charlotte BiggsAre You Using All These Methods to Promote Your Business Online?  If you're looking for new ways to promote your business online then today's post is for you. It can also be a great...

How to Write Product Descriptions that Boost Sales

How to Write Product Descriptions Customers Will LoveBy Charlotte BiggsProduct Descriptions. Done Right. Every Time.Do you struggle to write descriptions for your products? Perhaps you find yourself staring endlessly at a blank piece of paper? Or are you worried your...

Why Keywords Are Important (Even in 2020!)

Why Keywords are Essential for Your Business (Even in 2020)By Charlotte Biggs Looking to Get Your Keywords in Line? Nice!If you have ever wondered "what are keywords?" or want to know why keywords are especially important to anyone in the card and gift industries then...

Introduction to Social Media Marketing

An Introduction to Social Media Marketing By Charlotte BiggsWould you like to make social media marketing work for your business? Have you seen a business just like yours find thousands of followers on Facebook? Perhaps a friend or mentor advised you to open an...

Introduction to Search Engine Optimisation

An Introduction to Search Engine Optimisation (SEO) By Charlotte Biggs We need to talk about search engine optimisation (aka SEO). If you own a website, there’s a good chance you spend a lot of your time thinking about traffic. Not rush hour traffic with cars and...

Introduction to PR Marketing

An Introduction to PR Marketing   By Charlotte Biggs Do you want to see your business or products featured in the press? Perhaps you've seen a gift product featured in a glossy magazine and know your collections would be a perfect choice too.  Maybe you know that...

Introduction to Advertising

An Introduction to Paid Advertising   By Charlotte Biggs You’ve probably heard tales that the most effective form of marketing is paid advertising. There are people that firmly believe that there’s no such thing as free traffic and ultimately the only way to...

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