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5 Things You Can Do this Week to Boost Your Sales for Good

5 Things You Can Do this Week to Boost Your Sales for Good Do you want more sales? You’re in the right place! Do you want more sales? You’re in the Right Place! There are lots of reasons why you may pay extra attention to your company’s sales. Perhaps you’d like a...

hashtags intro

Let’s Talk About Hashtags #HashtagChat How to Unleash the Power of Hashtags on Social Media For the final post in our ‘Beginner’s Guide to Twitter’ series, I wanted to share a few hashtags that can help you promote your business, showcase your...

How Card & Gift Retailers Promote Online

How do Card & Gift Retailers Promote Online? Exclusive industry research from Card & Gift Network. Knowing the best practices from across our industry can help us work smarter. In my initial online marketing research report, I looked at the overall picture of...

Introduction to Blogging

An Introduction to Blogging By Charlotte Biggs This guide is an introduction to the world of blogging. Maybe you’ve been told you need to create a blog for your business. Perhaps I’ve told you to create a blog for your business? Chances are if you’ve come...

Introduction to Email Marketing

An Introduction to Email Marketing   By Charlotte Biggs Let’s talk about email marketing. Have you ever wondered about the people who visit your website? All those mysterious “internet people” clicking on things, visiting pages and reading your blog posts?...

Introduction to Advertising

An Introduction to Paid Advertising   By Charlotte Biggs You’ve probably heard tales that the most effective form of marketing is paid advertising. There are people that firmly believe that there’s no such thing as free traffic and ultimately the only way to...

Introduction to PR Marketing

An Introduction to PR Marketing   By Charlotte Biggs Do you want to see your business or products featured in the press? Perhaps you’ve seen a gift product featured in a glossy magazine and know your collections would be a perfect choice too.  Maybe you...

Introduction to Search Engine Optimisation

An Introduction to Search Engine Optimisation (SEO) By Charlotte Biggs We need to talk about search engine optimisation (aka SEO). If you own a website, there’s a good chance you spend a lot of your time thinking about traffic. Not rush hour traffic with cars and...

Introducing the Fabulous 12 Step Sales Letter

Introducing the Fabulous 12 Step Sales Letter By Charlotte Biggs The Amazing Resource that Will Help Make Writing Easier Several years ago I used to write about Formula 1… and for me, it was a really tough job. Not because of the subject matter. I’m perfectly...

Introduction to Social Media Marketing

An Introduction to Social Media Marketing By Charlotte Biggs Would you like to make social media marketing work for your business? Have you seen a business just like yours find thousands of followers on Facebook? Perhaps a friend or mentor advised you to open an...

35 business improvements you can make during lockdown

35 Business Improvements You Can Make During the Lockdown By Charlotte Biggs The lockdown may seem daunting but there are still ways you can build your business. It’s official. The UK is in lockdown and more businesses must close their doors. It’s a...

Why Keywords Are Important (Even in 2020!)

Why Keywords are Essential for Your Business (Even in 2020) By Charlotte Biggs Looking to Get Your Keywords in Line? Nice! If you have ever wondered “what are keywords?” or want to know why keywords are especially important to anyone in the card and gift...

How 500 Card & Gift Companies Are Using Facebook

How 500 Card & Gift Companies are using Facebook Exclusive industry research from Card & Gift Network. Last year I began to research how card and gift companies promote themselves online. My aim was to use the information discovered to help make marketing...

How to Boost Your Success on Black Friday

Making the Most of Black Friday (Even if Your Soul is Bursting With Colour) By Charlotte Biggs See How Black Friday Promotions Can Help Your Business.  Many of the card & gift folk I know HATE Black Friday. Loathe it with a passion. And I get why. It oozes a level...

How to Write Product Descriptions that Boost Sales

How to Write Product Descriptions Customers Will Love By Charlotte Biggs Product Descriptions. Done Right. Every Time. Do you struggle to write descriptions for your products? Perhaps you find yourself staring endlessly at a blank piece of paper? Or are you worried...

How to Create Brand Images That Sell More

Brand Images that Make Customers Fall in Love with Your Business. By Charlotte Biggs How to create brand images that stand out from the crowd With an increasing focus on good photography across marketing and social media channels getting the right brand images for...

7 Ways to Promote Your Business Online

7 Simple Ways to Promote Your Card & Gift Business Online By Charlotte Biggs Are You Using All These Methods to Promote Your Business Online?   If you’re looking for new ways to promote your business online then today’s post is for you. It can...