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Industry Research

Here you’ll find the latest research reports I’ve written on how the greetings and giftware industries promote themselves online.

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The Latest Research

Did You Know?

76% of card and gift companies have at least one social media account; making it the most popular form of online marketing for the industry.

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Online Marketing Report

This report looks at how 500 card and gift businesses market themselves online. View Report

Retailers Marketing Report

Discover how card and gift retailers are using online marketing to promote their shops. View Report.

Facebook Marketing

71% of greeting card and gift companies have a Facebook page. In this research, we look at how they use the platform to market their products. View Report.

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