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Successful Festive Marketing | Christmas 2021 Edition

Sell Your Christmas Range to More Shops & Consumers in 2021

Successful Festive Marketing

The festive season is big in the card & gift world.

It’s known as “the golden quarter” aka the most profitable time of year!

With that comes great opportunities… and a fair amount of challenges.

Christmas preparation takes months. And what a lot of people don’t realise is that big retailers, such as department stores and chains, as well as supermarkets, and prestige stores like Harrods and Selfridges can start that festive preparation as soon as one Christmas is complete.

While most of us are putting together our resolutions the major retailers are putting together their next Christmas plans.

This means if you want to be in with a chance of supplying those retailers with your lovely cards & gifts you need to start your preparation ASAP.

Luckily, now is the very best time to start your Christmas 2021 planning.

Right now you have an amazing opportunity to collect market information that will be gone in January.

This information will give you an edge when promoting to retail buyers, and not just for the big stores. Using market information to personalise your pitch, works for shops of any size, anywhere. 

If your ambition for 2021 is to see your products in more stores. If you want to stock prestige shops that can get your brand the attention it deserves, you’re in the right place.

Finding out how a company promotes Christmas gives you the insight you need to successfully pitch your products.

Over the last 18 years I’ve promoted thousands of products for the Christmas season to millions of festive shoppers, so I know that marketing Christmas isn’t easy.

The one thing that makes a difference is having a plan. 

Winging it and hoping for the best will get you some orders, but the right plan could improve your results significantly.

A plan also ensures that you take advantage of every opportunity the Christmas season presents.

That’s why, I’m delighted to share with you, my Step-by-Step Guide to Successful Festive Marketing.

Starting the week commencing 30th November, I will guide you (step-by-step) though 5 phases of planning and promotion to sell your Christmas products to retailers and consumers.


PHASE ONE (November 2020 – January 2021)

Create a wishlist of retailers you want to supply in 2021 and learn techniques you can use to research their Christmas needs and strategy. Giving you all the information you need to pitch your products in 2021.


PHASE TWO (February – April 2021)

Prepare your marketing plans to pitch and promote your Christmas products to big retailers, chains and prestige shops from your wishlist.


PHASE THREE (May – September 2021)

Plan and promote your Christmas range to independent shops and boutiques, expanding your business to retailers across the country.


PHASE FOUR (June – October 2021)

Plan and promote your Christmas range to the consumer press, ensuring you take advantage of any opportunity to be featured in the Christmas Gift Guides of glossy magazines and national newspapers.


 PHASE FIVE (August-December 2021)

Plan and promote your Christmas collection to consumers; growing your customer base and finalising your Christmas profits for the year.

Successful Festive Marketing

Hi, my name is Charlotte and for over 18 years I’ve been planning and promoting Christmas products to both retailers and consumers.

My first 6+ years in the industry I worked for an independent card & gift designer, selling to both trade buyers and consumers.

And for the last 11 years I’ve been running Card & Gift Network, showcasing hundreds of businesses and thousands of products to a global audience of retailers and consumers.

With experience working directly in the trade and on the press side of things, I’m uniquely placed to guide you through promoting your Christmas collection to trade, press and consumers.

Giving you the best possible chance to reach more people, promote more and sell more.  

charlotte spotlight

Plan Festive Themes that Spark Interest & Engagement

By breaking down the Christmas season you’ll discover how to keep your customer’s interested and buying for longer (works for consumers & trade).

Create Irresistible Offers that Shoppers are Eager to Buy

Learn the 8 essential elements that make an offer irresistible so you can turn more browsers into buyers; boosting your festive income.

Live Support Sessions Will Keep You On Track

The course is self-paced, but if you get stuck there will be live support sessions when each new phase is launched to get your questions answered.

Escape the Chaos of "No-Plan" Marketing

Trying to promote your business with no plan isn’t just overwhelming, it’s much slower. By spending more time planning you waste less time procrastinating.

Scheduled Review Days Ensure Your Marketing Keeps Improving

The Christmas plan incorporates key review dates where you can see what’s working. Ensuring your campagins get more effective through the season.

Lifetime Access & Updates for One Low Price

You’ll have lifetime access & updates for all of the course videos, templates and checklists. Use the plan year after year without paying a penny more.

This Indie Friday you can get acess to the entire 5 phase course, with videos, worksheets, checklists and templates for a very special price.

Everything you need to quickly and easily create a festive marketing plan year after year.

Join today and you’ll also get these BONUSES (Worth £50!)

The Catalogue Creator Template Kit (Value £25)

Done-for-you Canva Templates you can use to quickly create professional catalogues and gift gudies to showcase your Christmas collection. (Use them for the everyday designs too!)

The Stress-Free Selling eBook Bundle (Value £15)

Coming in December, you’ll be the first to get your hands on my Stress-Free Selling eBook, to make you a happier more confident salesperson.

Guide to Headlines eBook (Value £10)

With 40 fill-in-the-blank formulas you’ll see how you can create unique headlines that get your business noticed and pull more visitors to your website.

Choose Your Plan & Click Join Now to Save Your Spot

One Payment of


Save £100! Normally £197.

Two Monthly Payments of


Spread the cost with easy payment plan.

How this Course is Different

Unlike other courses that focus purely on trade customers or consumers, this course covers both markets, ensuring you can take advantage of every opportunity to get you products into buyer’s hands.

At each phase, the information and resources you need will be available ahead of time so you can be cool, calm and prepared when you need to start promoting. You’ll even get access to live support sessions as every phase is published!

Got Questions? Here Are The Answers!


Do you offer refunds?

As this is a quick-release 5-day course you’ll have access to everything so a refund period wouldn’t work for this course. 

What If I Can't Do It?

They’ll be a period of live support sessions when each of the new modules is added if you get stuck. I also have regular office hours for support during the rest of the year, but honestly I don’t think there’s anything in this course you can’t do.

Do you have a payment plan?

Yes you can pay in 2 monthly installments to help spread the cost. 

When Will The Course Be Updated?

Christmas 2021 modules will go live first in November 2020 and then in January 2021; new modules will then follow in April, May and August. 

If your question has not been answered, please contact me on the live chat.

Charlotte’s  combination of professionalism, expertise and a rare generosity are combined with a genuine will to see others fulfil their potential, and as such, she is perfectly placed to make anything to which she turns her attention into a massive success. Her mentoring skills are second to none.”
Sue Lee

Owner, Pennychoo Cards

“Charlotte’s knowledge, enthusiasm and unselfish support has been much appreciated since we started out designing and making greeting cards. Having someone like Charlotte ‘flying the flag’ for independent companies in the highly competitive card and gift market has given us the opportunity to reach retailers and consumers.”

Lewis Tydeman

Owner, The Avant-Card Company

“Charlotte has very good taste. Good taste which is backed up by business smarts and in-depth industry knowhow. Because she has many years’ experience in the gift and greetings card industry she knows exactly how to promote and market Independent Designers so they stand out in what is a very crowded and competitive marketplace. She is thoroughly lovely, knowledgeable and works incredibly hard on behalf of all her clients and most importantly cares about getting the right results for them.”
Christine Cox

Director, Workspace 1

“I have known Charlotte for [about] 15 months now, and she has always offered me great help and advice whenever I needed it. She is a real team-player and I look forward to maintaining our business relationship for years to come.”

Gavin Copeland

Owner, Je Suis Personality

Choose Your Plan & Click Join Now to Save Your Spot

One Payment of


Save £100! Normally £197.00.

Three Monthly Payments of


Spread the cost with easy payment plan.